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Bluewolf Launches Its New App on Salesforce.com's ChatterExchange, Accelerating the Market Shift to Cloud 2, the Next Cloud Computing Paradigm

Bluewolf's MediaTrak Client Manager App Is Among the First Social Enterprise Apps Available on the ChatterExchange, Now Live on AppExchange 2; MediaTrak Client Manager brings Powerful Sales Collaboration Tools to the World of Media Advertising Sales

NEW YORK, NY -- (Marketwire) -- 04/08/10 -- Bluewolf today announced it has launched its new app on salesforce.com's ChatterExchange, helping to accelerate the market shift to Cloud 2, the next cloud computing paradigm. Bluewolf's MediaTrak Client Manager is among the first apps to leverage the social components of Chatter now available in the Force.com platform. These new apps can all be found on the ChatterExchange, a brand new category for social enterprise apps that is now part of AppExchange 2.

Salesforce Chatter provides a rich suite of social collaboration components including profiles, status updates, and real-time feeds that developers and partners are now using to build new social enterprise apps. The ChatterExchange, a new category on AppExchange 2, provides a single location for customers to try and buy these new solutions that can extend the benefits of cloud computing and social-enabled business applications throughout the enterprises. The new ChatterExchange can be found at http://www.appexchange.com/chatter.

With MediaTrak Client Manager, now available from the ChatterExchange, customers can test drive the latest enterprise social solutions before they are deployed.

"Bluewolf is proud to take this next step in driving innovation with salesforce.com," said Eric Berridge, co-founder, Bluewolf. "Our core business aims to help customers attain business transformation through the power and benefits of cloud computing. The new paradigm created by Cloud 2 offers companies of all size and business stage powerful new collaboration tools, and with these new opportunities they can improve how their business functions and serves customers."

Companies of all sizes and all industries have realized that cloud computing can deliver tremendous success without the cost and complexity of software. With the rise of Facebook, Google and Twitter, companies are now realizing there is a smarter way to harness the power of the social networking features made popular by the consumer Web and deploy them in the enterprise and entirely in the cloud.

MediaTrak Client Manager aims to help large, diverse media properties improve their sales process and how they manage complex customer relationships. By enabling MediaTrak with social capabilities, a new world of sales collaboration opens up for these companies. Teams that function across different properties can collaborate on proposals, follow the latest news and developments on their core accounts, and keep abreast of real-time updates from employees working in the field, calling on and meeting with brands, advertisers, and agencies.

"Bluewolf is one of the pioneers in moving to embrace the transformation to Cloud 2," said Kendall Collins, chief marketing officer, salesforce.com. "Bluewolf continues to demonstrate a knowledge and ability to leverage the power and capabilities of the trusted Force.com platform to deliver cutting edge solutions in the enterprise. MediaTrak Client Manager, now available on the ChatterExchange, will help companies realize the productivity gains of social enterprise apps."

About Bluewolf
Bluewolf is a global pack of experts committed to partnering with clients to attain Agile Business Transformation. Only Bluewolf can bring 10 years of best practices to every project and guarantee its success. The company is distinctly positioned between classic management consultants and breakthrough technical designers. Its world-class portfolio proves its ability to match its Agile methodology with unparalleled vision. From demand generation to close, channel strategies to customer care, Bluewolf helps clients attain efficient, responsible business performance, gaining the label of tomorrow's business standard. Bluewolf clients include Time Warner Cable, ADP, Dow Jones and Company, United Way, Chevron and more. For more information, visit http://www.bluewolf.com/. To view client success stories, visit http://www.bluewolf.com/tv/. Join the conversation on Bluewolf Twitter and the Bluewolf Facebook group.

About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications with more than 800 ISV partner applications like those from FinancialForce.com and Fujitsu, and nearly 150,000 custom applications used by salesforce.com's 72,500 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com now enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

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For more media information, contact:
Lisa Hendrickson
LCH Communications for Bluewolf
516-767-8390
Email Contact

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