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PwC Discusses Enterprise Transformation in the Cloud at salesforce.com's Dreamforce 2011 Conference

Prominent industry cloud computing event will detail the shift to Cloud 2 - mobile, social and open cloud computing - with more than 200 exhibitors

NEW YORK, Aug. 31, 2011 /PRNewswire/ -- PwC US is participating in discussions about enterprise cloud transformation at salesforce.com's Dreamforce 2011 conference (www.dreamforce.com). The conference is held Aug. 30 - Sept. 2, 2011 at the Moscone Center in San Francisco. PwC, a gold sponsor of the event, is at booth 1214 in the Dreamforce Expo.

(Logo: http://photos.prnewswire.com/prnh/20100917/NY66894LOGO )

"Cloud computing has had a broad effect on the role of IT," said Mark McCaffrey, PwC's Salesforce.com practice leader. "Business complexity and broader technology adoption have forced a shift in the expectations of the IT function. In the past, CIOs were focused on efficiency, now they are also expected to advance the business and drive innovation."

"The cloud is the game changer that provides the agility, speed to market, and overall transformation that has been so needed within the IT function in many organizations," said Cindy Warner, a managing director in PwC's cloud strategy practice. "For a business-minded CIO, cloud is the key enabler that facilitates the transformation of IT into a wing-to-wing valued business partner."

PwC will be presenting a demonstration, "Enterprise Transformation in the Cloud," at the Gold Partner Theater in the Expo on Friday, September 2 at 10:30 am.

On August 30th, PwC's Mike Pearl, a principal in PwC's cloud strategy practice, presented a session at Dreamforce 2011 also on the topic of Enterprise Transformation. The session showcased a global software provider talking about the transformation of their sales channels to accelerate growth and capture new market opportunities enabled by the cloud.

"Cloud's potential for transforming business is far-reaching and over the next decade, cloud computing is likely to become the foundation for business growth -- for virtually all types of businesses," said PwC principal Mike Pearl. "Together with digital transformation, cloud computing will be key to defining sustainable enterprise value-creation strategies in the years to come."

Attendees can learn more about PwC's consulting services at Booth 1214 in the Dreamforce Expo, or by visiting www.pwc.com/us.

Please follow PwC on Twitter at: http://twitter.com/PwC_LLP.

About Dreamforce 2011

Dreamforce is an innovative and informative conference with hundreds of salesforce.com partners exhibiting the latest cloud offerings, as well as training sessions, seminars and breakout sessions. Attendees will learn how to maximize their current investments and explore new offerings across Salesforce Chatter, Database.com, Force.com, Sales Cloud, Service Cloud and more. The first generation of cloud computing was about leveraging technologies that were low cost, fast and easy to use. Salesforce.com recognizes a massive shift is under way in the industry to Cloud 2, the next generation of cloud computing that is social, mobile and open.

Additional information

About PwC's Advisory Practice

PwC's Advisory professionals help organizations improve business performance, respond quickly and effectively to crisis, and extract value from transactions. We understand our clients' industries and unique business challenges, and look across the entire organization -- focusing on strategy, structure, people, process and technology -- to help clients build their next competitive advantage. See www.pwc.com/us/advisory for more information.

About the PwC Network

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See www.pwc.com for more information.

© 2011 PwC. All rights reserved. "PwC" and "PwC US" refer to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.

SOURCE PwC

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