The intersection of Cloud, Capital Markets and Mobility

Justin List

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Blog Post

Welcome to Cloud 2

My first blog in my new role

I used to blog officially at my previous employer and thought I'd pick up keyboard again to start writing missives in my new role. This is an personal blog so everything I say is my personal opinion and not those of my employer.

My new blog will aim to cover the three business passions in my life: financial services, enterprise mobility, and cloud computing. Luckily at I have managed to combine all three working as a Principle Sales Engineer in the Financial Services team.

I have to say that life here is incredibly busy but extremely rewarding. Salesforce is one of the most exciting companies in the world to work for, and as the pioneers of the multi-tenant cloud it's been fantastic to join the cloud pioneer.  Seeing adoption of Salesforce within the financial services institution has been a good learning experience for me. Even at Dreamforce I found myself listening to the Metallica concert with a trader who was one of our speakers in the FSI track.

I plan to blog on issues relating to FSI, e.g., compliance, data in the cloud, scalable processing , business issues and agility.

My next blog will be around the hottest of hot topics which is the new mobile UX from Salesforce and how it's going to revolutionize  corporate mobility.

More Stories By Justin List

Justin List is a Principal Sales Engineer with He has 11 years of experience in pre-sales, 7 years in financial services specializing in enterprise modeling, analytical systems, mobility and latterly low latency trading and risk systems. He is now using the Cloud to transform business with the Social Enterprise Vision.